James and Nick welcome Lou Cross III, founder of Lure Cigars, to the show. Lou talks about honoring his late father, Lou Cross Jr., to naming his cigars after his family, he walks us through his journey. We discuss the “grind” that boutique cigar manufacturers go through to promote their brands and connecting directly with consumers. To find where you can try Lure Cigars, visit their website.
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Stay smoky, friends.