I sat down, via Zoom, with Andy Yaffe, National Sales Director for Micallef Cigars. Andy tells the story of how his cigar journey began, how he came to in the cigar industry, and the friendships he has made. Andy and I then have a frank discussion on the impact COVID-19 has had on local B&Ms,…
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Micallef Cigars Launches the Phoenix Program for Brick and Mortar Retailers. While brick and mortar retailers are struggling to overcome hardship during these unprecedented times, Micallef Cigars launches the Phoenix program to better serve retailers. Micallef Cigars published an open letter to the cigar industry earlier this year, in which they made a commitment to…
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Stay smoky, friends.